In global organizations, IT leaders not only need to be good communicators, they need to be good storytellers. Communicating effectively becomes ever harder as globalization forces IT to work with more, and more diverse, stakeholders. It’s no wonder that CIOs are increasingly employing corporate communications teams to influence stakeholders and manage change.
But in a world where employees face (and worse, ignore) a deluge of internal communications, traditional communication strategies fail to create the desired impact. This is evidenced by a recent poll conducted by our sister program, the Communications Executive Council, in which “information overload” scored as the second largest barrier to effective messaging. Read More »







